Proxima – North Star Concept

Proxima is a growth marketing SaaS platform that helps direct-to-consumer brands refine audience targeting and gain actionable performance insights. In late 2023, as leadership sought Series A funding, I was tasked with designing a comprehensive prototype showcasing future product offerings, including an AI Assistant feature. While products like Tactical Benchmarks and Performance Trends were more developed and more immediate on our road map, others would require more research. This prototype played a pivotal role in shaping design decisions for the next year, informing our data visualization system and the redesign of our design system.