Hi, I’m Edmund, a digital product designer from San Francisco and based in NYC.

I like designing things that people can use.

As a founding product designer at Proxima, an innovative ad tech startup, I play a pivotal role in helping direct-to-consumer brands connect with their target audiences more effectively. My work spans the entire UX process—from user testing and interviews, to UI, prototyping and design systems.

Before product design, I was an interactive designer, leading design and motion design teams at GumGum. Before that, I was a graphic designer and art director at ad agencies. Before that, I was a food runner and expeditor at restaurants.