Noovie
Noovie is a movie-centric website and mobile app offering content like articles, showtimes, trailers, and interactive games such as Noovie Trivia and Noovie Arcade, an augmented reality game played during pre-show at theaters. Its parent company, National CineMedia (NCM), leads cinema advertising and pre-show entertainment. To boost viewer engagement and ad revenue, NCM aimed to enhance Noovie.com’s traffic through a full redesign, improving the digital experience, editorial visibility, and AR game usability. As the sole designer at LA Labs, I played a key role in every stage of this project.
Roles
UI Design, Visual Design, Design System Manager, QA, Motion/Interaction Design
Deliverables
High fidelity designs, interaction prototypes, style guides, developer handoff
Tools
Sketch, Invision, Zeplin
Design Team
Lead UX Designer: Christina Scanlon
Lead Visual Designer: Henry Ochoa
Homepage
Navigation
In Theaters
Streaming
Grid View
The Streaming page can also be viewed in a grid mode that allows for advanced searching, filtering by platform, genre, and other criteria.
