
GumGum Display Ads
Overview
GumGum is an advertising technology and visual intelligence company. They are recognized for pioneering in-image advertising on the web, where custom HTML5 creatives are overlaid on images in articles, often related to the image itself.
During my time there, I held three distinct roles: Interactive Designer, Lead Interactive Motion Designer, where I led a team of designer-animators, and Lead Designer, where I led another team that specialized in building custom-spec prototype creatives for high-profile brand clients.
All GumGum ads are built to proprietary specifications and designed to be fully responsive in both width and height. I utilized Tumult Hype and After Effects to create dynamic animations tailored to these formats.
Company
Timeline
Role
Visit
Motion Reel
Some of my favorite campaigns that I designed and animated.
Live Demos
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