GumGum Display Ads

GumGum is an advertising technology and visual intelligence company. They are recognized for pioneering in-image advertising on the web, where custom HTML5 creatives are overlaid on images in articles, often related to the image itself.

During my time there, I held three distinct roles: Interactive Designer, Lead Interactive Motion Designer, where I led a team of designer-animators, and Lead Designer, where I led another team that specialized in building custom-spec prototype creatives for high-profile brand clients.

All GumGum ads are built to proprietary specifications and designed to be fully responsive in both width and height. I utilized Tumult Hype and After Effects to create dynamic animations tailored to these formats.